Marketing

Marketing professionals study marketing research, consumer behavior, sales efficiency improvement activities, strategic planning and marketing, market analysis, enterprise competitiveness management, marketing pricing, brand development and promotion, organizing advertising activity, shaping enterprise image, and developing consumer loyalty programs.

Graduates of the Marketing Degree program acquire professional skills in various sectors of the economy. According to most leading recruitment agencies, the demand for these specialists in domestic and foreign markets is increasing. This is due to the fact that marketing professionals know how to explore the market, what products will be required and why, how to choose the best way to promote the goods, how to effectively organize the advertising campaign, and to create and manage a brand in case of intense competition in all market sectors.

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